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What is SEO?
The term "search engine optimization" or SEO. It involves optimizing your website and individual pages to attract free, natural traffic from search engines like Google.
Consider the webpage of a neighborhood used bike shop:
I want to get some ideas from the massive amount of material that Google has to provide because I'm looking for a high-quality but reasonably priced used bike. I would enter "quality used bike Geneva" into the search field. Any bike store in the Geneva region would rank highly on the search results page if they paid special attention to their website design and content adhering to SEO guidelines.
Why is SEO important?
People frequently use different search engines to look up information. Receiving this kind of targeted, high-intent traffic is quite beneficial for a website. When creating content for a website with numerous articles from various authors, the content creators must keep in mind that if the website ranks highly in the search results, more people will read and share their pieces, which will improve their reputation. It allows students additional chances to interact with people, assist in their problem-solving and development as a reliable resource.
simple SEO tips for article writing
Although SEO is not just for creating online content, the best practises listed below will help the website and the material on it rank higher in Google, one of the most significant search engines.
1. Focus on key phrases
Within your field of expertise, you can create a keyword spreadsheet containing the most popular words and phrases that people use while searching. You must comprehend your intended audience's needs and the terms and phrases they are looking for. You can ask yourself certain questions to determine it, such as:
What do they find interesting?
How do I address their issues?
What are their chosen languages and equipment, for example?
Who are your rival companies? (Similar writers, websites, etc.)
- You can use a variety of internet resources, including Uber Suggest, WordStream's Keyword tool, Google Trends, and SEM Rush, to find relevant keywords.
2. Be sure to incorporate the article's keywords.
Include your keywords in the title, introduction, meta description, slug, and initial H1 or H2 headings. The collection of relevant keywords is also known as a keyphrase.
Search engines learn about the topic of the article/page by locating frequent key words in it. As a result, key word density is beneficial to SEO. This means that you should incorporate your key words into your work naturally. The recommended key density ranges from 0.5% to 3%.
Because everything should be in balance, an easy advice is to keep the key at just the perfect amount in your content. Too few harms ranking; too many look spammy and may be penalised by search engines.
3. Develop high-quality content.
While deciding what to write, consider the following questions: what can I contribute that no one else can? What one-of-a-kind service can I offer? What expertise can I offer?
The following are examples of shareable content:
Something that helps the reader address their concerns
- Find out what is new and trendy in your field, and share some of your observations or opinions.
- Make others appear good. Interview an expert and then distribute the content. This individual is more likely to share and promote the article.
4. Make the content lengthy enough to be counted.
In general, search engines prefer longer articles. 600 words isn't awful, but if you can go to 1000 words or more, that's even better. Longer content provides more value to your viewers while also keeping them on your website for longer.
5. The best image title and siz
Search engines must'read' an image via its title and rank it accordingly. Make sure the key is included in the image title. When internet users search for an image using a related term or phrase, it raises the image's ranking.
Here's an easy example:
- Image names are typically as follows: "pic 3", "Flowers 5", and so on.
- "five-tips-for-search-engine-optimization" or "the-best-practices-for-SEO-in-2023"
- Should be your image titles.
- The recommended image size is less than 70kb.
- If your image is too large, use online image compression sites like TinyPNG, TinyJPG, Image optimizer, WeCompress, and EzGif to reduce its size.
- Smaller images load faster, improving the user's surfing experience.
6. Prefer links of excellent quality
The quantity and quality of links (to other websites) on your page are also taken into account by search engine algorithms. Search engines prefer links from more trusted sites, such as BBC.com, than those from unknown blogs. An article with credible sources would be rated far superior in terms of quality.
7. Improve your writing
Continue to read high-quality content from trusted sources to hone your vision for a beautiful writing style. Use brief, concise paragraphs and sentences.
8. Act as your own publicist and market your article.
Finishing and releasing your essay should not be the end of your attention to it. Share it with your friends, past colleagues, and anybody else you think might be interested. Post it on social media and try to engage with your followers.
Last but not least, not everyone is a specialist in internet writing, let alone SEO. You may always refer back to these simple ideas as you prepare for each of your articles. Simply relax and enjoy your writing!
| # | Heading 1 | Heading 2 | Heading 3 |
|---|---|---|---|
| 1 | Content 1 | Content 2 | Content 3 |
| 2 | Content 1 | Content 2 | Content 3 |
| 3 | Content 1 | Content 2 | Content 3 |
Further reading:
3 tips to find new digital skills for free that you can use today by Cherelle Burroughs
Luxury Digital Marketing: Building an impactful online presence by Huizhu Irrthum
Sources:
https://neilpatel.com/what-is-seo/
https://www.wordstream.com/blog/ws/2015/04/30/seo-basics
https://www.contentfac.com/7-secrets-of-professional-seo-writers/
https://www.searchenginewatch.com/2019/05/31/image-optimization-for-seo/
https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/
https://yoast.com/wordpress-seo/
Photo credit : https://diggitymarketing.com/keyword-cannibalization/
search engine optimization | SEO | tips | write online
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